Sonja Blaauw is a rising entrepreneur specialising in genetics and technology. In her current role as H42's CEO, she is at the forefront of driving innovation in the longevity and aging sector. Her entrepreneurial path began in 2016 with the launch of her first startup, which combined her love for genetics and pet health to introduce personalised DNA testing for dogs. Her journey continued as a consultant, where she found purpose and joy in assisting other young entrepreneurs in their startups to find product-market fit by applying design thinking. With a strong educational foundation in Molecular Genetics and Cellular Biology, Sonja's career is characterised by her fusion of scientific expertise, entrepreneurial zeal, and her commitment to making an impactful difference.