Fleur is the founder of Het Marketing Lab, where she helps Healthcare and Life Sciences organizations to get their ideas in front of the right audience. With a mix of strategy and hands-on execution, she turns marketing from a burden into a smart, profitable investment. Her philosophy is simple: a client or patient is first and foremost a customer, someone who deserves clear, human, and accessible communication. By helping organizations think and act more customer-centric, Fleur makes them easier to find, more relatable, and more attractive to both clients and future employees. She has worked on marketing and communication projects for organizations such as Fundis and Progress, and also shares her expertise as a thesis supervisor at Erasmus University. Fleur combines strategic vision with executional drive and a deep understanding of the healthcare and life sciences landscape.